DANS LA VIE - RIRA SUGAWARA

DANS LA VIE - RIRA SUGAWARA

CONTACT


DANS LA VIE - Head Office
Address:
3-22-79 Tobitakyu Chofu-shi
Tokyo 182-0036 JAPAN
T : 81 (0)42 480 7288
E-mail:
■ DANS LA VIE RIRA SUGAWARA
officialinfo@danslavie.co.jp
■ DANS LA VIE RIRA SUGAWARA atelier
countermode_rira@danslavie.co.jp
■ DANS LA VIE
materialmode_rira@danslavie.co.jp
■ Rira Sugawara
rirasugawara@danslavie.co.jp
URL: https://www.danslavie.co.jp


Press
POP PR
20 Great Portland Street, London W1W 8QR
TEL NO: 44 (0)20 7637 3332
contact: Portia Shaw
E-mail : portia@poppr.co.uk
www.poppr.co.uk

BRAND INFO
About DANS LA VIE & DANS LA VIE RIRA SUGAWARA, Rira Sugawara

RIRA SUGAWARAADANS LA VIE, respected mainly in Europe and USA, Its signature collage print, combination of productive material and python skin print, sharp cutting line, and intellectual concept bring up an unique sense of luxury combined with sense of kitsch, in which many contrary elements exist in the stoical balance. It is called ‘Clash beauty’ or ’Product mode’, forecase the contemporary ‘Neo pop’ fashion. Developed in Paris, Milan, and New York, presented "Material Mode Collection" at East Gallery in London, and finally marked 6 catwalk shows at London Fashion Week, SS 12 "My Pop Madonna," AW 12-13 "Exciting Encounter, " SS 13 "Moving Print Bodies," AW13-14 "Invisible Enemy, Threat Found''(inspired from her hard experience of cyberattack), AW17 'Heavenly world' and realized a special world.
This season, the theme of DANS LA VIE RIRA SUGAWARA SS18 is 'Genderless Mode'' and Rira Sugawara has used male models for the first time. Catwalk show's punk genderless feeling ,with styling, hair, make up and music has realized Brand's DNA of Clash beauty completely.

Creative director and designer behind DANS LA VIE, Rira Sugawara graduated from Waseda University before gaining experience as a print designer at a French atelier and established her original brand. Currently, forms 2 brands. One is DANS LA VIE RIRA SUGAWARA, a mode collection line(garments, hats, bodysuits, spats etc) and the other is DANS LA VIE, a product line (prints, bags, products, furnitures and space design).

Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas,the way we live,what is happening.

          Coco Chanel